ROLE

Art Direction / Concept / Web Design / UI Design

CLIENT

Nintendo, created at Pop Seattle

OVERVIEW

The website was created as a promotional tool for Nintendo’s New Super Mario Bros. Wii, designed to generate excitement and provide a comprehensive overview of the game’s features. It introduced players to new multiplayer mechanics, power-ups, characters, and level designs through an engaging, interactive experience.

Visually, the site aimed to expand the Super Mario universe into the digital space, using bold graphics, playful animations, and interactive elements that reflected the game’s energetic tone. I developed navigation, interface, and design systems that aligned with the game’s visual language and storytelling. While pushing the creative boundaries to make the experience feel fresh and immersive, the design remained firmly grounded in Nintendo’s established brand and style guidelines to ensure consistency across all marketing efforts.

COLLABORATORS

Paul Mealy: Development
Jason Forbes: Development

TOOLS

Adobe Photoshop